Option 3) Lumberjim is
not morally wrong in Thailand and various other parts of Asia. (perspectivism)
According to some buddhist sects he is on a higher path for attaining vice, greed, and most importantly: desire. Within the 10 realms he must first give in to true desire to attain genuine happiness....Which makes him most likely (at minimum) bodhisattva. This is why he is an awesome salesman...In fact, according to some...he would be a guru. This is the short version....There are many web-sites and Kai-kons devoted to the path of guru-jim...please be advised.
There ya go....
Gurujim