The base number is $250. I pay $380/month to colocate* three systems with unmetered** bandwidth, and the Cellar is kinda-sorta one-and-a half of them. The systems themselves are about $1000 and depreciate over three years in theory. And there are various extras here and there; rack rails, a little hub, mileage to get to the colo, etc.
Google ads on IotD blog view take up some of the $250.
* colocate: putting servers in a rack in an internet provider's data center. This is typically done to get the best deal on bandwidth. The alternative is to get an expensive circuit to where the servers actually are.
** unmetered: it's rare for an internet provider to allow you to send/receive as much data as you can eat. Most plans come with a limitation. The Cellar kinda needs unlimited for the amount of traffic IotD and all the other images eat up. Even without IotD, we consume a ton of traffic here.
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