[Kitsune]

Originally Posted by binky

and another thing, who the hell buys someone a CAR for Christmas?

I was surprised.

The results have been impressive. Lexus now sells more vehicles in December than in any other month, and the campaign has spurred similar ads from rivals, including General Motors and Jaguar.

...

"I didn't think that happened until I sat on the showroom floor and heard someone say, 'I'm not going to pick the car up until the 24th,' " said Rosario Criscuolo, the owner of two Lexus dealerships in Michigan. "It blew my mind. But if your wife needs a car, it's a good way to do it, right? It saves you from having to go to the malls."

Mr. Criscuolo said that each year, about a half-dozen customers wait until Christmas Eve to pick up their new cars.

And the demand for the oversize red bows is so strong that Lexus stockpiles them in a warehouse near its North American headquarters in Torrance, Calif.