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Creative Idea, RK, but I don't think it would fly.
Firstly, I think (I'm not sure - Aliantha, can you confirm?) that in the Australian rugby league, and the Aussie rules footy league, the players' off-field behaviour is governed by a league-wide, not club-based, contract. Same rules for all players. So individual clubs cannot flout the system as you suggest. How is it in your part of the globe?
Also, team sports need team players. Jerks and louts rarely make good team players, and the more jerks together, the worse things get. A team can usually handle one or two jerks, (more for larger teams of course) but a team full of egotistical, arrogant, ill-disciplined bozos isn't going to prosper.
Also, the distinction between on and off field gets blurry. Can a player turn up to training hungover? drunk? still high? How about turning up to games like that? abusing the coach? Getting in fights with their team mates?
Notice, though, most of this doesn't apply for individual sports. Mike Tyson is the obvious example. Bad boy. Baaaaaaad. Didn't do too much harm to his boxing career, not that I followed it too closely. But maybe that says as much about boxing ...
And sponsors want more than winners. They want wholesome winners, because the "family values" section of the market is rich and powerful.
So, well it might make an interesting soap/drama (or reality TV show) but as a major league sports franchise business plan ... don't sell the house.
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