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They're a private business, and they're obviously targetting a particular market (the non-tattooed-non-pierced market!:p ). If the market isn't there, they'll have to change their business plan. If it is, what's the problem?
Someone else could try the concept of a tattoos-and-piercings-only building!
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The greatness of a nation and its moral progress can be judged by the way its animals are treated. - Ghandi 
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