As someone who has a lot of friends who work in the bar and club industry, I have to say lower it. Darn selfish college kids using fake IDs get tons of businesses in trouble.
I don't really understand why so many young people have such ridiculous attitudes about alcohol. Drinks can taste good and make you feel happy, but I don't see the appeal of (for the guys) buying cheap beer in huge quantities and chugging it until it makes you sick, or (for the girls) buying cheap liquor with enough sugary mixers to disguise the taste and drinking until it makes you sick. What's wrong with having a drink or two with food, feeling a nice buzz, and then going to bed with someone you won't be ashamed of in the morning?