I've always gone "backwards" through the store--but that's because I like to put the non-refrigerated things like shampoo and toilet paper in my basket first, so the things like ice cream and meat are rolling around the store with me for as little time as possible. But in the three stores I've shopped in on a regular basis, that meant clockwise once and counter-clockwise twice. My favorite store layout ever had the produce in the middle instead of on the side, I loved that.
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