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The term 'Generica' describes what you see driving the freeways across the US. Every exit looks like every other exit. McDonald's, ABC restaurants (Applebee's/Bennigan's/Chili's), Home Depot, Wal-Mart, two gas stations, variations on a theme, a strip mall, a concrete wall.
If you're going to travel around the US and want to see something, stay off of the interstates.
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