You know, I took one look at the picture and was ready to make some smart comment about the woman next to the fence... but y'all beat me to it. Oh well!!
This stuff is dumb. It's really dumb. But it's mostly harmless. To the extent that it distracts people from the latest TV shows, there may be some minor negative effects in ratings, cause hey, that's what's really important. I've given up railing against the dumbness of these things ("look! the face of Jesus in my croissant!") and just chuckling at them.