pourbill, just out of curiosity, how old are you? I am probably in the same age group as the Rutgers girls (I'm 21 and would still be in college if I hadn't graduated early). To people our age, tattoos aren't really seen as a marker of roughness or "bad-girl" status, they're just another kind of decoration. I have absolutely known young women with tattoos who are hard-working, ambitious and civic-minded, as well as some who are not.
Obviously athletes on the playing field are not going to look well-groomed, polished or conventionally "feminine." They are there to get sweaty and kick butt! Plenty of college athletes have gone on to "respectable" careers despite not looking professional when they are actually playing.
I doubt that anyone who saw W. cheerleading for Yale looked at him and thought "By George, that man's going to be President of the United States one day!"
edit: And even if they were rough or unsportsmanlike (I can't confirm or deny that myself, anybody?), that doesn't really justify "hos." The term "ho" refers to a promiscuous woman. Now, for all I know some of them might be promiscuous (they are in college) but it's still an inappropriate and gross sexual remark.