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If you're asking seriously, I'll give you a serious answer. HM's right, as far as it applies. Any serious thinker looks past the wrapping paper to see what's inside. If it's shit, the wrapping doesn't change it.
Most of the punditry just want to sway the reader/viewer's opinion in their favor. This can be done by pulling the reader toward them by presenting it favorably, or by pushing the reader away from the position and associating it with the opposition. The label doesn't really matter. Read deeper.
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Be Just and Fear Not.
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