That's wrong. The purpose of ISO was to guarantee your company had the capability, to complete a contract with acceptable quality, before you could place a bid. That's an admirable goal and makes it easier for companies to out source, when they are reassured the prospective supplier is qualified.
It also helps the little guy, the unknown bidder in that by being ISO qualified he can get into the game and compete against the big dogs.
But when they start adding environment and human resources it becomes political. When a good company in Alaska can't get ISO compliant because they can't find enough black and/or Puerto Ricans to make their quota, that sucks. If you think that is a preposterous example, then you're out of touch with today's corporate culture.
I should have expected it would not be practical for long before someone would start using it for social blackmail. The end justifies the means to these clowns regardless of harm. Damn them.