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Originally Posted by yesman065
tw - I am having trouble understanding how Walmart took the lead in this - that just doesn't seem to float. Why didn't the manufacturer just go to other retailers or advertise directly to consumers???
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To appreciate how business works -to appreciate when innovation is stifled; read Clayton Christensen's Innovator's Dilemma. Markets demand new technologies from legacy companies only when the power exists to do so. That is what Wal-mart has been trying to do. Ironically, another company I have had so much respect for since it was called Dayton-Hudson, instead, fears to demand innovation.
That fluorescent bulb has been available for at least five years now. Their advantages far outweigh those so grossly inefficient incandescent bulbs.
Meanwhile how old is the technology? Fluorescent lamps had been demonstrated before Edison invented his bulb. The technology is that old.