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Detergent composition is the most likely contributing factor to success in cold water.
Cheaper brands (and I dont mean el cheapo, just not the higher quality brands) really dont work, because they pad out the powder/detergent with crap, rather than enzymes that actually work. This is in cold water and hot water btw.
The lessor brands will make your clothes fade and the colours will seem duller because the fabrics arent as clean as they could be.
I dont have a problem with washing in cold water (although I prefer not too), but ONLY use a cold wash specific detergent and make sure it is one of the leading 3 brands that I know work.
One of my very best friends works in this industry.
Being in the middle of a super huge drought over here, we are all very conscious of saving water. I have plumbed the external water so it goes onto the lawns/gardens.
A friend of mine even catches the water in a bucket that goes down the drain (usually) whilst waiting for the shower to heat up, and uses it on her plants. Plus she empties all her daughters unfinished drinks (water) into the plants as well.
I'm currently reading about ocean wave energy, great idea!!
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