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Let's say somebody new shows up and their first post is telling us how wonderful Acme(tm) Bail Bonds are. Obvious spam, no?
Well the theory is that if you join and ingratiate yourself to the community, they won't be so suspicious when you post your thinly veiled ad. The problem is for this to work, you have to make much more of an effort than people usually do--witness transparently lame attemps like this one.
(DISCLAIMER: I have nothing to do with Acme(tm) Bail Bonds. Please don't interpret this post as a subtle attempt to advertise them. Of course if it was, it would be brilliant, and, as the culmination of 15-odd years of Cellar posting, not at all cost-effective.)
(EDIT: Yikes! They exist. I was just trying to make something up.)
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