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Business is seperated from humanity at large. There is something called a corporate charter that makes business an artificial creation. They are imbued with more rights than the average person! So yes of course they are seperate from humanity at large if only for their special protections. Economics doesn't even enter into that.
While mom and pop can have a business charter so too can the megacorp. The difference is how much money is shielded. The megacorp has a much larger amount of cash to work with than mom + pop. Since this money is considered corporate property it cannot easily be touched. The megacorp has far more money to gamble with and rarely has to worry about losing it except in the case of bankruptcy. If corporate charters were still sometimes revoked this may not be a consideration, but I can't remember the last corporate charter to be revoked. Perhaps I'm too young.
McDonalds can act with near impunity as far as ethical practices go because they will not be punished for it. Their ethical practices don't make a lot of difference when most people are easily swayed by slick marketing and convenience.
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