Do you think the Gov pays for his cigars? They come with the state humidor, don't they. That would be part of the non-taxable income.
You're absolutely right. Watching their public image is crucial, because the majority of the voters are more worried about image and political correctness than what kind of job their actually doing.
They can tell you how he dresses, how good his table manners are and whether or not he smokes. Just don't ask them where he stands on issues or how he voted on the bills that control their very lives.
Elect scum.....but handsome, well dressed, well mannered scum......for the children.