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It's simply more precise, and it really comes into play after a day or so. The "hours ago" feature would simply say "one day ago." It wouldn't tell you what time of day.
If there were two similar threads with common themes, and some crossover, you could compare times that posts were made. With the "ago" feature you would only know they were made the same day. That happens not infrequently.
In the association thread, days after the fact, you might see a post griping that they had to change their answer because two people responded to a post at the same time. With the time date stamp, you can see if they really were close in time instead of just occuring on the same day.
It's more information.
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