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Ketchup against landmines: too strong?
A very strong communication idea by Publicis Mojo to support the CALM campaign (New Zealand Campaign Against Landmines). Open the ketchup small bags and discover the drama of landmines. Definitely impressive.
In 89 countries walking on a mine is still the routine.
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"Think before speaking; Think before acting; Then go ahead, If you feel good about it." Sri Sathya Sai Baba
Last edited by superbaton; 08-04-2006 at 02:33 AM.
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