[Cyclefrance]

The Tories are spending a lot of time and effort highlighting measures they would introduce to re-build the family which seems to have been demoted as a result of the way Labour has structured its benefits and taxes over the years of their governement.

The Conservative Party are promising benefits for all - not just on a selective basis - and also want to include minority groups in their plans. David Cameron delivered a speech at the Commonwealth Institute yesterday outlining Tory plans.

Unfortunately the fact that he and his colleague MPs in the Tory party had voted against Labour's family-friendly measures a few years back didn't help him gain the response he had wished - quite a few of his audience were sceptical about his newly acquired 'social' interests