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The LA Clippers are in a large market, but you don't see them competing for that TV-and-merchandising dollar, do you?
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Not exactly the best of examples. the Clippers have been one of the worst team in the last decade and that's due to poor management, and this is the same management that runs the marketing and advertising. Also the LA Lakers benefit tremendously from the NBA marketing office promoting it's marquee players for them nationaly.