Well, Wolf,
After some serious cogitation, I suppose there were "rules" early in the game, created by record company executives and radio station programmers/ managers. Their rules, to a degree, are still in force. Then came the likes of Beck, Page, Townsend, Lennon & McCartney, Hendrix and their ilk, and they DIDN'T PLAY FAIR! They broke the rules, changed the rules and made up their own rules. Thank God for the rebels of rock.