First one, essential information only when you're trying to get their attention.
The red, white & blue must be good....everyone uses it. Matter of fact, election stickers become a blur, in election years, because they all look alike.
When I run for King, I'm gonna use pink or bright green, you know, something unique. That way if my sticker catches their eye, they won't have to be able to read it....they'll know what it is.