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Originally Posted by Beestie
Also, I've noticed over the past year that food companies are trying to play cat-n-mouse with label readers. They splash "Whole Wheat" on the front but the ingredient list reveals that they are mixing a small percentage of whole wheat flour with bleached flour just to allow them to say made with Whole Wheat! Bread and Breakfast cereals are some of the biggest offenders of this.
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I discovered this trying to buy juice over the weekend. My wife wanted me to get 100% juice, but not grape, because she doesn't like the flavor. It was understood that I wasn't looking for just OJ or just apple juice either. So I go the the long juice aisle, and see that only about a fifth of the bottles proclaim 100% juice. Of those, there was a wide variety of juices offered. Cranberry-apple, rasberry, cranberry-rasberry, a few grapes too. I flip each bottle over to read the ingredients. Each and every bottle lists grape juice as the first ingredient. Amazing. I couldn't believe that one bottle labled "100% juice" at the top, and "cranberry" underneath that had a first ingredient of grape juice. I ended up finding some juice that had grape as a second ingredient, so I bought it.