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It is quite the Politically Correct thing to say "I like no makeup". In fact, done right, a girl with makeup will turn heads.
It is well known in marketing that people will say things in answering survey questions, yet they will act differently. Two years ago, a company found that people said they would be more likely to click on unobtrusive text ads than more prominant attention-grabbing text ads. The same people clicked on ads at over twice the rate at Ask Jeeves (prominant) than at Google (unobtrusive).
People lie.
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