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My brother & I used to have a pact - don't buy the product if you hate the advert. As we were both in our teens at the time I don't think our selective anti-consumerism rocked the advertising world, but it did make us feel better.
At present I am enjoying the "blind them with science" approach used mostly to sell skin & hair care products. Although my favourite ingredient is in Activia yoghurt - Bifidus Digestivum. Its not in any other pro-biotic yoghurts either. Fancy that.
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