[Cyclefrance]

Used to be. Eight years at Reuters as Marketing Manager for Shipping Information. Mind you Reuters is hardly FMCG and their idea of marketing has nothing to do with the public consumer end of the game.

Theres an outfit called Goldratt that has a lot of business related programmes covering the whole system from research through development, sales marketing and distribution. They have some good novel style business books -first is 'The Goal' that deals with the production side, and second is 'It's Not Luck' that deals with sales and marketing. Good groundwork stuff that stays with you and is genuinely usable/adaptable. You need to read The Goal before going on to the second book though. If you decide to give it a try and like it I'll be happy to give you more info about their research, analysis and solution-building processes - they can be applied to marketing as much as anything else.