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The first thing I thought was, hey this is familiar. NBCi did advertising on US TV with some feature they came up with: ads that repeated "Any Word, Click It, Get Information!"
The whole idea goes directly against how information on the web is presented. In fact, pushing this shinola is totally offensive.
The page author is the one to decide what's linkable and what information is presented. If one wants to, one can hyperlink every single space on a page to anything one wants. It's easy to do, supported by current tools, and enabled in every browser since the first one.
The ability for anyone to publish is what the web's revolution is all about. The ability of powerful interests to basically add their own content has the potential to turn that revolution around full-circle.
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