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If you and I both know they are, why should I try to prove it? What *is* your point? That they have an excuse? That they can't be *proven* guilty? Once again the lowest common denominator is "what you can get away with".
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My point is that while to you, what you say is the truth, they could honestly think they are telling the truth, in that case its not likely but Isreal/palastine would be a better exmaple, the truth is amazingly hard to nail down.
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Originally a *brand* was the trademark that connected a products to the reputation of its maker. The idea that a brand should be "developed" is pure hokum....reputations are things that should be *earned* rather than forged or manufactured though propiganda.
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Well, things change. Brands now are developed as much as anything else, image of a product changes all the time to target different demographics etc and reputations can be bought.