my whole take on this silliness.. is that people need to start taking a little personal accountability about these things.. look! DAMNIT! if you don't want your kid to be 'tempted' then while the promotion is going on, don't go there! don't scream bloody murder at the corporations.. well all know they are only in it for the money! and sweet CRAP! why are you feeding your kids that junk food... junk..food! the name itself implies it is not good for you! anyway.. I need some more coffee, I'm getting cranky again.
actually I'm waiting for the Captian Morgans' Rum cross-promotion! I might actually breed for that one