Here's the thing ... if Google continues to be led and motivated by brilliant engineering, it'll be strong for a very, very long time. I think their biggest strength comes from the fact that their innovation is not driven by a need for market value. If something is a good idea, innovative, challenging, they give their engineers the head room to run with it, even if there's no obvious market value for it.
This increases the chance that they will develop truly useful and innovative products, and continue to exand their increasingly strong brand integrity.
-sm
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