Over the years I've worked with a lot of fashion models for print ads and it is really quite amazing how many of them go to Japan for projects on a regular basis. I've been told by many that western models are in high demand for ads in Japanese media. They also told me that they virtually work around the clock, photo shoots at 2am are not uncommon. Perhaps it is the Japanese work ethic or perhaps getting studio time is as hard as a tee time at the golf course.
