Hold on Garnet, before you whitewash, or in this case blackwash, the US Automobile Industry, twern't them.
This truck was developed as a working military vehicle. The guy in texas is buying them and outfitting them for Homeland Security applications.
As a possible profitable sideline he started another company that will trick out the same trucks for sale to individuals. They're optimistically hoping to sell 50 a year and it's likely most of those people would have need for a similar sized truck but desire and can afford a fancy one.
I think the number of people that buy one of these just for bragging rights is pretty small. A whole lot less than buy yachts.
