It took me a great deal of searching to find out that the damn dog is advertising toilet paper.
Someone British tell me ... is "Andrex" unusually soft and fluffly?
Tracked it down because of a reference to Kimberly-Clark on the Andrex page. Plenty of cute games there, damn little about the product.
It's
Cottony Soft Cottonelle.
I now just want to understand why toilet paper has to sounds more "Manly" in Britain.