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Originally Posted by SteveDallas
Just mention Generation X and you can go for the trifecta!  |
Bah! Marketers don't care about Generation X anymore. Too damn old.
[Cliff Clavin]The book, Generation X, came out in 1991, and described the lives of recent college graduates. Those graduates would be 37-38 now. That falls outside of the desirable demographic.[/Cliff Clavin]
I also happen to be 37, and the marketers are wise to ignore me. I spend about $5 a week on the stuff marketers care about, and I spend those $5 on brands I am loyal to. No wonder I think everything on TV is crap. They don't want me!