Now the French are trying to protect their farmers from American farms which were grown unaturally because of our governments interventions. This all ignores the different relationship that French and Americans have with their food...quality vs quantity...
And that relationship is a key thing. I'm interested in quality. The French have a sacred, historical and cultural relationship with their food. Most Americans have no idea what cheese really is
In Italy the government takes more control of foreign corporate invasion. Just cross that border and the advertisements disappear...They value, protect and perpetuate their unique historic and regional contributions to consumers.
Slowly Americana seem to becoming more aware and wary of food production and source- mainly due to genetically engineered and hormone enhanced food - and beginning to effect some change the market. The demand for quality and willingness to pay, has enabled a few smaller farmers around here to reimagine their operations- direct to consumer produce, artisnal dairy/cheese cooperatives- and there is a market. Evidence of this trend is seen in a growing corporate player like Whole Foods (for better or worse) gobbling up neighborhood co-ops and building their empire across the US.