[jaguar]

This about it, by doing this they've done a few different things, firstly, they've highlighted the issue the care about - the war in Iraq. They could have simply put up posters of the text and the torture photos but it wouldn't have been anywhere near as effective would it? This causes people to take a double take, it doesn't allow them to make assumptions, that's a good thing all in itself. The second thing they've done is to take apple's visual style and make it common property, it becomes diluted, it fucks with the way messages are 'meant' to move which in my opinion is also a good thing.