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In this instance, the "sense-making institutions" are the Portland Mercury, the Washington Examiner, and Rolling Stone. The "distributed sense-making non-institutions" are everyone on social media examining the raw video in detail and teasing out additional details and discussing the story.
Distributed sense-making non-institution is what is happening right here right now. You may find that the institutions are not blue and the non-institutions are not red. That's fine, and it's easy to find red institutions as well. But there is a disparity going on and it's interesting to see.
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