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One of the really dangerous aspects of the whole fake news thing is that ..I think ... it plays to the subconscious. Every decision you make, every opinion, every choice happens pre-consciously and is retrospectively translated into conscious thought.
It fees like the train of our thought leads to the conclusion - but that is an illusion. That shit was already worked out in some other part of the brain, fractions of fractions of seconds before you are having that thought. facebook and twitter, soundbytes and posters - these things are quick hits that we have already responded to before we realise we've even taken the information in - by which time all that's left is for us to explain to ourselves why we are responding.
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