4/14/2004: Forehead ads
 

http://cellar.org/2004/foreheadad.jpg

The price of these people's dignity: $11 an hour. They were amongst 40 people walking around Times Square, badged up like this to promote the Toyota Scion.

full story

Now here's the rub. By showing this image we are also engaged in the guerilla marketing. By discussing the image we are fully and complicitly a part of the whole thing. We accidentally/on purpose promote the Toyota Scion.

But there's one thing Toyota doesn't count on, and that's if we look at it and say it's ridiculous and that reflects on Toyota's complete and utter inability to market their cars.

This is actually the second time that forehead advertising was featured here. last time it was in Britain. Is it interesting to note that this Times Square marketing concept was put on by a Brit firm? (A different one than the first.)

Mmm.

Toyota Scion.

A fine automobile, by a fine company.

Get yours today!






(OK Toyota, where's my check?)

People pay to wear sweatshirts with GAP across the front, jeans with Deisel on the pocket, and sneakers with a big ol' Nike swoosh on them. I don't see a big difference here - aside from the paycheck.

Perhaps this campaign is a scion of the earlier British advertising campaign.

If nothing else, it's just a scion of the times.

Hey, $11/hr isn't bad, what's that, about twice minimum wage?

I make a bit more than that, but bear in mind that I occasionally have to give up my dignity as well. :(

i bet they'd pay ME $22 an hour
http://pic7.picturetrail.com:80/VOL2...5/45306358.jpg

I MEAN, LOOK AT ALL THAT PRIME MARKETING SPACE! AND SO GODDAMN PRETTY, TOO! GIVES ME GOOSEBUMPS!

Looks like we hit the speculation on this back in Feb-03, and had another body ad link just a few months after that.

Stupid though it is, it is a much better deal than US having to pay for a teeshirt with the logo of some business on it ...

(Uh, LJ, I don't mean to malign your teeshirt deal. After all, that's more on the order of getting a premium from your donation to your local PBS affiliate.)

They only vaguely discuss 'how to remove the advertisement from your forehead'.

'SCION' might not be a bad permanent attribute, but 'tC $16,465' ???

Then there's volunteer advertising, free of charge.....

They shoud do something more dignified, like flipping burgers or cleaning toilets for half the money.:rolleyes:
I guess the next day their forehead says "for rent".

Found this one:

My husband bought me a mood ring the other day.

You know, the ones that change colour to reflect mood changes.

When I'm in a good mood it turns green.

When I'm in a bad mood, it leaves a red mark on his forehead

:D

Bitch.:haha:

Now Bruce don't be like that. You know I'm an :angel:

[quote]Originally posted by xoxoxoBruce
They shoud do something more dignified, like flipping burgers or cleaning toilets for half the money.:rolleyes:
I guess the next day their forehead says "for rent". [/QUOTE

xoxoxoBruce - Are you for real?? Could you just imagine the looks you'd get, running around Times Square with .. ''THIS SPACE FOR RENT'' on your forehead??
People would instantly mistake you for a politician ... :D

Bwahahahahahahaha.:thumb: