Any suggestions?
 

i was asked to translate a brand name (mosquito coil) into english.
Its Chinese name in pinyin or wade-giles goes something like "Lee Shar"(force/power+kill/destroy). And i now have 2 alternatives: LeeShark and Lethal. Which one of these, to an english ear, sounds more appropriate and effective for mosquito-repellents? Or u have other suggestions? Thx.

you could just use "lee shar" because a brand name doesn't necessarily need to have meaning. out of lethal and lee shark, i'd go with the shark.

Thank u Staceyv. I'll try LeeShark coz in China brand names, unlike yr Procter & Gamble or Chrysler, normally connotes what they are used for or their functions. But what i'm afraid about LeeShark is that SHARK may well imply fraud in english.

Only if the "shark" in question is a lawyer.

Or a bank or pawn shop.

or a car salesman

how about "fLEE bite" ? flee the bite........ too corny?

Seriously, does the word 'Shark' have to be in the name? I say that because (for some reason that largely escapes my understanding) many people in this country are very fond of sharks (in a theoretical, NOT 'in the water surrounded by them' sort of way) and are also just dim enough to suppose, without investigating the matter at all, that a product with 'shark' in the name is somehow made from actual sharks...in the way that probably a majority of on-the-street interviewees would proably tell you that 'mink oil' is squeezed from minks. (It isn't is it? I'm suddenly not sure.)

I would go with something more meaning-translated, with Lee or Shar staying on more as a brand name, like LeeForce or something. Shark would confuse me, personally, unless it were specifically called a "mosquito shark" or something.

i thought he wanted the word "LEE" in it

Shark confuses the purpose. What's wrong with Lee Shar? If you want something that has meaning in English, why are you sticking with Lee, that sounds French.
Remember all American product names are fraud.;)

"Lethal" really says what you want to have said about a mosquito coil ... of course the fine print would have to say "for mosquitos, safe for humans."

If you were translating into Japanese instead of Chinese, you could just use Engrish.

"Mosquito not to living happy spring of good dying" would probably get the idea across...oh, and a picture of a teddy bear.

Well ,you see....You grab the cute little baby mink and you start giving it the 'Ol Philadelphia squeeze.When you see its soft little baby mink eyes panic and start to protude then...er, never mind.

Long live Tre Arrow