The Cellar - Dec 15th, 2019 : Tinner is Served

This 'All In One', a novel 12-course meal in a can created by designer Christopher Godfrey to make some sort of statement
about contemporary culture and the use of gimmicks to sell products... August of 2013.

http://cellar.org/img/tinner01.jpg

Basically the world yawned as it usually does at art with a mission.

http://cellar.org/img/Tinner02.jpg

By Christmas of 2013 Godfrey had regrouped for another run with a more refined target. Geeks! Nerds! Gamers!

http://cellar.org/img/tinner3.jpg

The crowd went crazy
As Tinner hit the stage

Quote:

400+ pieces of coverage, including 11 UK national write ups.
International TV coverage in the USA, France, New Zealand, Japan and Canada.
TV news on four continents, reported in 18 different languages.
50,000+ tweets, 100,000+ facebook shares, sketch on Saturday Night Live.
Discussed by Nick Grimshaw on BBC Radio 1, page 3 of the Sun, the Smithsonian.

Awards; Cannes Lions,
media relations: shortlisted,
the drum awards, brand content strategy: commended,
pr week awards, marketing communications: winner,
prca awards, campaign of the year: winner,
prca awards, best digital campaign: winner.
marketing week engage awards, best pr campaign: winner,
emea sabres, marketing to men: winner,
cipr awards, consumer engagement: winner,
cipr awards, best use of digital: winner.
golden hedgehog pr awards, stunt of the year: winner
golden hedgehog pr awards, social media campaign of the year: winner

12-Course got lost as the media bossed
The crowd on in a rave

http://cellar.org/img/Tinner04.jpg

Glad you asked, since the secret of success for Tinner was targeting a group, and those in the group may blush at the attention
but will love the recognition. Those outside the group will welcome more ammunition to laugh and joke about a group they’d
laugh and joke about anyway...win/win.
So now we focus on two Gamer subsets Vegetarians and Vegans.

http://cellar.org/img/tinner5.jpg

Well it's sold out, :( but there may be a couple in UK gift shops.

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