December 20, 2007: Sex sells!
http://cellar.org/2007/SexyCoffin.jpg
Despite appearances, what you see here is not your basic softcore goth porn (well, at least not intentionally.) It is, in fact, a promotional sales item. Not for the lingerie, not for the shoes... for the coffin! The Italian undertaker firm Cofanifunebri has released their 2008 corporate calendar, featuring sexy models draped across their merchandise. "Coffins are consumer goods like any other things, so I sell in the same way as any other consumer goods are sold," said owner Maurizio Matteucci. "The calendar is very popular." "It is good marketing, but it is also a way to play down such a serious subject and to smile." |
Why am I thinking that her vampyre lover is in there?
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Boy Zen and Shawnee are gonna have a field day with this one.
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If I had a terminal illness, and was making all the final arrangements for myself in order to not be a burden on my family, I can see getting a kick out of this advertising. But if my loved one died and I was frantically trying to line all the stuff up on short notice, I would be less receptive.
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If I see this ad on TV, then I'd be pissed. |
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Pretty fancy coffin. Cremation for me. Throw me in the ocean so I can travel.
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This way they get the brand before the public in a upbeat manner. Then when the frantic time is dropped on you, one name might prompt a glimmer in the back of your head. I'll bet there normal sales tools, for the frantic people, are much more subdued. |
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Admit it Drax - you already bought one just cuz of the hot chick.
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The whole thing reminded me of Six Feet Under. During the first couple of shows they had some spoof ads that imitated the Gap ads of the time--about a dozen young people in khakis and white shirts doing a well-choreographed song and dance about mortician tools and funeral home supplies.
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I wanna be jewelry.
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Am I the only one reminded of the scene in the movie "Saint Elmo's Fire"? Where the guy has a coffin in his room, just in case a hot chick is around to have sex on the coffin? A veritable chick magnet. Ever since that flick I've fantasized about having sex with a hot chick on a coffin. Not all the time, just every now and then. I made out with a hot chick in a grave yard once, it was coooool.
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