The Cellar - Jan 29th, 2016: Teddy Dictators

Norway has a problem with children affected by asthma and allergies. Some think it's because Russia and China are burning so much coal.
The Norwegian Heart and Lung Association can't do anything about that, but they are concerned about dust aggravating it in kids.
They devised a campaign to raise awareness of the danger to children of dust that stuffed animals collect.
They came up with "Teddy Dictators" and the tag line, “Teddy bears can be dangerous”.

http://cellar.org/2015/dicktators.jpg

Quote:

The organisation established a special unit to focus on the rising number of Norwegian children affected by asthma and allergies. To drive home its message that teddy bears can collect dust that threatens children’s health, LHL Asthma and Allergy teamed up with advertising firm Kitchen to launch the campaign. “By focusing on children's bedrooms we want to stop the problem of asthma and allergies before it even starts to develop. This campaign addresses how dangerous stuffed animals can be if they are not washed regularly,” Kitchen copywriter Bendik Romstad said. "For children, stuffed animals can be just as dangerous as the world´s worst despots," she added.

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