Edward Bernays
 

The Century of the Self (Full Documentary 3:54:43)
Ain’t nobody got time for that, but if you do you'll understand what the hell happened to people.
How Sigmund Freud’s nephew, Edward Bernays, taught business (and governments) to manipulate people through mass media and turn vast swaths of the populace into a bunch of selfish pricks, in the "Century of Self".

I like his sauce