Oh I did a top-notch folded 8.5x11 print piece.

send me a pack of them if you've any left

Two things. A joke and a serious thing.

You could always go to California and become a Brogrammer.

But really, it sounds like you need some help marketing yourself and your business. Most of us computer folk do. You're probably not particularly interested in Ruby, but the Ruby Freelancers podcast has a lot of good resources. Books and tips and such.

(BTW, I believe that specialization is the key to making more money and more security. Been that way since at least the dawn of civilization.)

One thing that stands out to me is that you charged so little in your small business website gig. For that little money it needs to be automated/self-serve. If your competition charged twice what you did, you could probably charge 3-5x and sell people on the quality.

Yeah, if the business model isn't working, change it. There's lots of good ideas here.

I have more to post, but think of it this way...if you get 5 or 6 people in their local communities selling at least 1 or 2 of these a week, you would meet your goal and sustain yourself pretty well, considering you are working for yourself. Something to think about.

I'll post more later.

Can I have some too, if there are any? If not, maybe just send me a PDF and I can print a few?

Very large PDFs are now available at

http://tokeninternet.com/cover.pdf

http://tokeninternet.com/inside.pdf

If you have a duplex color laser printer you can print these! If you have a color laser printer that does not have duplex, you will have to turn the page over and re-insert it into the paper tray to print the other side.

If you have an color ink jet printer, throw it away and get a color laser.

How about a black and white laser printer?

A B&W laser is better than inkjet anything, but not for the brochure which is designed for color.

Re: your prices.

There's an old story about a hardware store.

They had a box of Russian made hammers:

No one bought them.

So they changed the price:

They sold the lot.


Probably never happened, but you get the idea.

Sell on price during the bad times. Sell on features during the good times. That was my rule.

When we were young, Shelby worked at a fru fru salon. they had a case of hairbrushes and other accessories. One day, she doubled the prices of all of the brushes... from $25 to $49.99 or something...

they sold very quickly. part of perception of value comes from the retail price. especially if the customer is not an expert in what they are buying.

printed a dozen duplex, flip on long edge, in black and white on my laser printer. looks well enough. I'll give them to business owners. I'm gonna talk that guy that I built the deck for into going for a site. He has half of 3 gold buying stores, and his partner is part of 8 total.

They spend a retarded amount on print ads. like over $10k per month or something. this should be an easy pitch.

Thanks!

Where are his stores? I tell you, just Google "cash for gold" and show him the local listings which appear after the top 3 search results. The key is to get into those listings or, if he's there, to show his website instead of a generic Maps listing.

Also, in Google Maps, zero in on his general vicinity and search for "cash for gold" and see if he gets a thumbtack. If he doesn't, he desperately needs a website. If he does, a website will market searchers, way better than a generic Maps listing.

I've got it ...

Teh Cellar Bizness ...

classic can sell, UT can do the actual work, and I can make both of you feel better about yourselves and keep you from killing unruly clients. We'd all be putting our best skills to use.