I'll tell you what I'd want, if I were a glasses buyer.

I'd want a set of demo pieces, with an actual lens of each type, plus bullet points of the features. That way I could hold it in my hands, and look at it up in the light and see that it does or doesn't have the stupid green anti-glare color the old ones used to have, and then you can show me how you now have to clean my fingerprints off the cheapy lens, but the good lens didn't get any fingerprints on it...

Got 'em.:)

what kinda prices are we talking here

present them as "packages" like the car industry does.

Lesiure/Home/sports/business........packages

baby bear, mommy bear, daddy bear and Goldilocks

Try to stereotype the customer that would want each option and then think of a nice term for that stereotype or a different aspect of that stereo type. Like polarized sunglasses are often associated with driving and lightweight ones with sports......

How about ASKING what the person's lifestyle is like and directing the options in that context?
You know like finding out at little about the person and then steering them in the direction
of the product that best suits their needs/lifestyle.
I believe its called needs-based selling. Once you've assessed the client you can offer your professional opinion
as to the best design and let them decide to go up/down from there.
By doing this it isn't you trying to pigeonhole them as much as them deciding which product they want.

When we were looking at assisted living facilities for my FIL, this one schmuck did that to us. He spent 5 minutes asking us a series of questions about what we were looking for and then spent 5 minutes basically regurgitating our answers back at us. Wasted a good 10 minutes of our time. I'm sure it can be done better than that dude did it, but I was very unimpressed.

It can be the best way to fit the right product to the person's need.
In your case the guy only really had one product so that approach really doesn't fit.
Schmuck? yup.

You still want a nice, memorable, descriptive name for the product you're steering them towards, though. However you sell it.

I prefer an ala carte approach, more "like let's "build" or "design" your glasses to suit your needs".

Of course I do that. That's covered in sales 101.

Right.

basic/value/superior

You'd be guaranteed to sell more in the middle sector because no one wants just the basic, and everyone wants value, but not everyone can afford superior. ;)

For me I would tell you that I don't want those nose thingys. What are those? They stick out and are adjustable. They make my head hurt. My nose will hold up a pair of glasses just fine, thank you. :)

Can you get those? In which category do they belong?

Of course you can get those. I prefer adjustable nosepads myself, but I have a wide bridge. They belong in the category "frame without adjustable nosepads".

Hahhahahaa! Of course!

;)

Then drop the cheesy category stuff and just make your recommendation based upon the information they give you.
I no longer understand what you are trying to accomplish