Question: How much frickin' money is wasted on changing signage, letterhead, business cards etc. when a company is bought or re-branded?

Who cares. The compay pays for most of it. It is their brand.

Who cares? How about a 50k salary guy that gets laid off while they're spending 5 million on a "makeover" ??? I bet he cares.

It would be easy to draw that conclusion, more difficult to prove the connection. All aspects of business have those parallels. I see it in health care. We spend 1.5mil on a make over of the grounds and putting in fountains while we lay off nurses. It doesn't make sense but it happens every day in every industry.

Hard to answer. But when Washington National Airport was renamed by the Republicans Congress in 1998 after Reagan, it cost $400,000 just to change all the signs in the metro public transportation system. Congress did not pay for the change. The riders had to.

Each station in the system has a map and various signs that list all the other stations. There are 86 stations. The custom signs in each of them had to be changed, as well as all the signs/maps in each rail car and bus in the entire system.

$400,000 just for the public transportation in that city. Just one small part of the costs to change the name.

They should rename it the Al Qaida Tower.

For so many reasons. Most of which make me laugh, but then I'm a sick individual.

It thumbs the nose at terrorists, while at the same time making it emotionally harder to hit, like renaming fish "sea-kittens".

How about renaming it "Osama's Crib"?

That is pretty funny. Maybe they need to change the name of Freedom Tower to something like that.

Osama's Erection?

Oh, ew. ;)

Just like when the democratic govenor of arizona ramrodded a name change for a mountain peak and road system for political reasons. It happens on both sides of the aisle. Anyone else think Tom Clancy had the right idea when he wrote about a plane crashing into a joint session of congress with all the SC justices and most of the other players in washington? Eh, maybe it's just me.

The name change is official today:

http://i.usatoday.net/news/_photos/2...wer-topper.jpg

http://www.usatoday.com/news/nation/...16-sears_N.htm

I don't care what they call it.

I'm still calling it "Ron White's Big Ole Fuckin' Building".

Whatchoutalkinbout?????