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-   -   Not sure about Google (http://cellar.org/showthread.php?t=25655)

Clodfobble 01-25-2012 08:03 AM

But I'm afraid of dogs!

Undertoad 01-25-2012 08:39 AM

Well then just get a friend with a dog to live next to you! Or something!

Undertoad 01-25-2012 08:39 AM

But srsly, so what if multiple Google products share what they know about you? You do realize that if you have a club card at your local supermarket, they know every single thing you've ever bought there.

But what harm has it done to you? None. Never met anyone who had anything bad happen to them as the result of having a club card. For years people claimed that the insurance companies were going to figure out who was buying condoms and shit like that -- well guess what, 15 years on, none of that slippery slope stuff seems to have happened. They used the data just like they said they were going to.

OMG they are going to TARGET you with ads. OMG you know what that means? You'll see ads for things you might actually want, while using Google's excellent services for free! Yup, sucks to be you!

glatt 01-25-2012 08:46 AM

And if you are running Firefox, (and probably other browsers that I don't know too well) you can go into private browsing mode when you want to do searches for hemorrhoid cream or whatever. They can still see that someone at your IP address is doing those searches for spots to bury dead hobos, but they aren't linking them to your account because you won't be signed in. Then when you want to use your cookies again so you don't have to remember your Cellar password, you just exit private browsing mode. In Firefox it's: tools> start private browsing and then to stop, it's tools> stop private browsing. Or just use the keyboard shortcut Ctrl+Shift+P.

Pete Zicato 01-25-2012 08:49 AM

Quote:

Originally Posted by Undertoad (Post 790571)
But srsly, so what if multiple Google products share what they know about you? You do realize that if you have a club card at your local supermarket, they know every single thing you've ever bought there.

But what harm has it done to you? None. Never met anyone who had anything bad happen to them as the result of having a club card. For years people claimed that the insurance companies were going to figure out who was buying condoms and shit like that -- well guess what, 15 years on, none of that slippery slope stuff seems to have happened. They used the data just like they said they were going to.

OMG they are going to TARGET you with ads. OMG you know what that means? You'll see ads for things you might actually want, while using Google's excellent services for free! Yup, sucks to be you!

That's pretty much the way I feel about it.


Maybe with a bit less sarcasm. :D

Undertoad 01-25-2012 08:52 AM

(was that over the top? i feel like i can't control my sarcasm knob these days)

Lamplighter 01-25-2012 08:59 AM

Quote:

Originally Posted by Clodfobble (Post 790558)
But I'm afraid of dogs!

SamIam has some trained attack kitties you might be able to borrow.

classicman 01-25-2012 09:07 AM

Thanks UT. Message received.
I may need a reminder though.

Pete Zicato 01-25-2012 09:10 AM

Quote:

Originally Posted by Undertoad (Post 790574)
(was that over the top? i feel like i can't control my sarcasm knob these days)

Not really. Just joshin' ya'.

Pico and ME 01-25-2012 09:11 AM

Quote:

Originally Posted by Undertoad (Post 790574)
(was that over the top? i feel like i can't control my sarcasm knob these days)

...maybe eat some more protein.

:p:

footfootfoot 01-25-2012 09:18 AM

Quote:

Originally Posted by Griff (Post 790463)
I'm really getting the urge to cut all electronic ties... I'll just surf Lemann's for the necessary equipment.. DOH! ;)

Lehmann's is a gateway drug pusher. Before you know it you'll be chipping flint and pounding sinew. Don't say I didn't warn you.

BTW, Lehmann's is developing a non- electric version of the internet.

@UT, you're right it does suck to be me, but that has nothing to do with google.

Lamplighter 01-25-2012 12:02 PM

Quote:

Originally Posted by Undertoad (Post 790571)
<snip>But what harm has it done to you? None.<snip>
OMG they are going to TARGET you with ads. OMG you know what that means?
You'll see ads for things you might actually want,
while using Google's excellent services for free!
Yup, sucks to be you!

Having been raised in the era when "1984" was a best-seller, I strongly doubt
Google's new business plan would be restricted to customized ads.
Last May, Facebook and Google were contemplating purchase of Skype,
until it was bought for $8.5B by MicroSoft.
Google+ was initiated with the User's real name.

The US Supreme Court denied law enforcement to attach GPS to someone's car
without a search warrant. But why will LE need a search warrant
when they can just do a FaceBook-, Google-, or Bing- search to follow an individual's activities.

Silly, I know, but ... how do you, or anyone, know there has been or will be no harm done.
In particular, I worry that employers (businesses) will exploit this in whatever way they see fit.

Gizmodo
Mat Honan
1/25/12
Google’s Broken Promise: The End of "Don’t Be Evil"

Quote:

This has been long coming. Google's privacy policies have been shifting
towards sharing data across services, and away from data compartmentalization
for some time. It's been consistently de-anonymizing you, initially requiring real names
with Plus, for example, and then tying your Plus account to your Gmail account.

But this is an entirely new level of sharing. And given all of the negative feedback
that it had with Google+ privacy issues, it's especially troubling
that it would take actions that further erode users' privacy.
<snip>
What this means for you is that data from the things you search for,
the emails you send, the places you look up on Google Maps,
the videos you watch in YouTube,
the discussions you have on Google+ will all be collected in one place.

It seems like it will particularly affect Android users,
whose real-time location (if they are Latitude users),
Google Wallet data and much more will be up for grabs.
And if you have signed up for Google+, odds are the company even knows your real name,
as it still places hurdles in front of using a pseudonym (although it
no longer explicitly requires users to go by their real names).<snip>

So why are we calling this evil?
Because Google changed the rules that it defined itself.

Google built its reputation, and its multi-billion dollar business, on the promise
of its "don't be evil" philosophy. That's been largely interpreted as meaning
that Google will always put its users first, an interpretation that Google
has cultivated and encouraged. Google has built a very lucrative company
on the reputation of user respect. It has made billions of dollars in that effort
to get us all under its feel-good tent. And now it's pulling the stakes out, collapsing it.

It gives you a few weeks to pull your data out, using its data-liberation service,
but if you want to use Google services, you have to agree to these rules.

Lamplighter 01-25-2012 12:48 PM

Then there is Google's YouTube connection...


HungLikeJesus 01-25-2012 01:36 PM

I agree with Lamplighter on this.

Clodfobble 01-25-2012 06:47 PM

Anyone know how the facial recognition software accomodates for youth features? Is there an age past which they can be sure your face isn't growing? I thought, for example, that men's ears and noses could continue growing to a certain degree their whole lives.

jimhelm 01-25-2012 07:13 PM

yeah, this is no big deal to me. maybe, since I never have looked for a penis enlargement product, my emails will have something I actually am interested on the right side.

Sick of my tapatalk sig

Pete Zicato 01-25-2012 08:41 PM

Quote:

Originally Posted by Clodfobble (Post 790712)
for example men's ear and nose hair grows like crazy after a certain age.

FIFY

classicman 01-25-2012 09:02 PM

^^^FTW^^^

Undertoad 01-26-2012 05:42 AM

Quote:

Then there is Google's YouTube connection...
You have linked to an explanation of facial recognition software on the iPhone and told us that this suggests YouTube is a Problem... why?

It appears to be because somebody filmed the explanation, and put that video on YouTube.

This is paranoia out of ignorance, and demonstrates your lack of understanding so thoroughly that it's painful to point it out, like I'm being harsh on you.

Lamplighter 01-26-2012 08:41 AM

Quote:

Originally Posted by Undertoad (Post 790774)
You have linked to an explanation of facial recognition software
on the iPhone and told us that this suggests YouTube is a Problem... why?

It appears to be because somebody filmed the explanation,
and put that video on YouTube.

This is paranoia out of ignorance, and demonstrates your lack of understanding
so thoroughly that it's painful to point it out, like I'm being harsh on you.

UT, Do you mean ignorance of the technical aspects of facial recognition software,
or ignorance of the abuse that might result from Google's new policies?
I am certainly ignorant of the former, but I'll argue the latter.

I feel several issues were revealed in that link.
Primarily that law enforcement will undoubtly be using the software in the field - without warrants - for "identification".
Thus "mug shots" will permanently accumulate of completely innocent individuals.
Likewise, the existing database of YouTube will no longer be under the control of the User, and civil rights will be out the window.

Here is another example... this one focused on Google's Picasa, but it the same for YouTube

Cyberbullying Research Center
Sameer
10/7/2008
Quote:

<snip> We’ve also pointed out how individuals can unwittingly open their friends
up to victimization by posting or revealing personal information or pictures about them to social networking sites.
This will continue to be a problem, particularly with new developments in technology.

One example that stands out in my mind is Google’s new version of Picasa, their photo-editing and sharing software.
They’ve implemented a facial recognition system that can analyze one picture
and then scan for matches across hundreds or millions of others.

As an innocuous example, I might want to upload a picture of myself, tag it as “Sameer Hinduja,”
and then allow the software to be continually scanning other photo albums/galleries (e.g., Picasa or Flickr)
to see if anyone else might have uploaded another picture of me.

Apart from visual confirmation (when I look and verify if the person in those other pictures is, in fact, me),
further corroboration can be made if they are tagged as well (either with my name or one of my fun nicknames!).

Extending this logic, it is easy to envision how someone with malicious or perverse intentions
could use this technology to stalk someone else, or even create a dossier of knowledge
about that person (based on the pictures) useful for gaining their trust or developing a rapport.

I am a bit concerned. And this is only the beginning as we move forward in this increasingly panoptic digital age.
The issue is NOT the technical aspects of facial recognitions software.
Nor is the issue a matter of whether or not law enforcement has the right to identify a person.

The issue is the change in control of the information obtained by Google
... without the consent of the User.

Undertoad 01-26-2012 08:58 AM

OK, you confused me by objecting to YouTube and then posting a YouTube video entirely unrelated to YouTube.

You are now just complaining about technology and data privacy in general terms, not about Google. Got it.

And BTW, yes, law enforcement needs a warrant to ask Google about specific issues, and Google's new and entirely transparent privacy policy won't change that, nor would it change the amount or connection of information available to law enforcement.

And BTW yes, if a person makes their Facebook page available to the public it will also be available to cops. And if they don't, it won't. Okay then?

Quote:

The issue is the change in control of the information obtained by Google... without the consent of the User.
It's entirely consensual. You read their privacy policy and if you don't agree with it you don't use all the free Google products.

There's almost no change. And if somebody had asked you a week ago whether Google uses your Google Maps lookups to improve your Google search experience, you would have said, well I fucking hope so, because that's a no-brainer, has no impact on my privacy, and would be extremely useful information that would help me get to what I'm looking for and improve my life.

Don't pee yourself because the WaPo wrote an inflammatory headline. You'll be peeing yourself every morning!

Lamplighter 01-26-2012 09:17 AM

It's not unrelated to YouTube, and I'm not complaining about technology.
In my post immediately above, I specifically said:
Quote:

The issue is NOT the technical aspects of facial recognitions software.
Nor is the issue a matter of whether or not law enforcement has the right to identify a person.

The issue is the change in control of the information obtained by Google
... without the consent of the User.
Likewise, you miss my argument when you say:
Quote:

And BTW yes, if a person makes their Facebook page available to the public...
That little word "if" carries a lot of weight.
Google's new policy takes the "if" out of the equation.
The (signed in) Google User can no longer opt out.

There's an old saying that Congress can write any law,
and Congress can also change any existing law.
On March 1st, Google will show how this option can spread.

Undertoad 01-26-2012 09:26 AM

Google doesn't publish your information at all!

And it still won't!!

It's just telling you, openly, that it's going to do what every single other company in the world has always done!!!

glatt 01-26-2012 09:50 AM

Quote:

Originally Posted by Lamplighter (Post 790791)
As an innocuous example, I might want to upload a picture of myself, tag it as “Sameer Hinduja,”
and then allow the software to be continually scanning other photo albums/galleries (e.g., Picasa or Flickr)
to see if anyone else might have uploaded another picture of me.

Apart from visual confirmation (when I look and verify if the person in those other pictures is, in fact, me),
further corroboration can be made if they are tagged as well (either with my name or one of my fun nicknames!).

OK, this tidbit from that article really interested me. It's the ultimate vanity search, and I really want to do it. I would love to see what other pictures of me are out there in the world. I'm certain they exist. I've been to enough tourist destinations and gotten in front of enough people taking pictures of the White House or whatever that I'm sure strangers have my picture. I downloaded the most recent version of Picassa and can't figure out how to do what they are talking about. Picassa can scan the images on my computer and also in my web albums for pictures of me. But how do I get it to scan Flickr or strangers' Picassa albums? Or is he saying a hacker could do that?

I want my ultimate vanity search.

infinite monkey 01-26-2012 09:53 AM

Are you saying someone could google my goo-goo-googly eyes? :eek:

glatt 01-26-2012 09:59 AM

That's what Lamplighter's article is saying, but I don't think so.

The government probably can, sure. But us regular stalkers can't.

infinite monkey 01-26-2012 10:02 AM

I just hope they don't have ass recognition software, or some people will never be able to run for public orifice, I mean office. Or shouldn't. ;)

Lamplighter 01-26-2012 10:05 AM

UT may be right about my paranoia.
I opened my email this a.m. and there was a email from Google, explaining their new privacy policy :eek:

OMG, are they reading my posts on The Cellar ?

Then, slowly I remembered I had posted a question on Google Help forum the other day.
Crisis averted :redface:

infinite monkey 01-26-2012 10:08 AM

Actually, I got the same email in both my gmail accounts.

glatt 01-26-2012 10:38 AM

In trying to figure out how to to the ultimate vanity search, I went to gmail, google+, and picassa. All 3 had notices of the new policy.

Undertoad 01-26-2012 11:12 AM

Here's the sort of thing to be paranoid about:

http://news.cnet.com/8301-31921_3-57...sites-visited/

Quote:

Hawaii's legislature is weighing an unprecedented proposal to curb the privacy of Aloha State residents: requiring Internet providers to keep track of every Web site their customers visit.

Its House of Representatives has scheduled a hearing this morning on a new bill (PDF) requiring the creation of virtual dossiers on state residents. The measure, H.B. 2288, says "Internet destination history information" and "subscriber's information" such as name and address must be saved for two years.
But actually, no need to be paranoid about it after all... it'll be struck down as unconstitutional, if it ever does pass. Moronic state legislators are always making news with their moronic ideas of what good law is.

Lamplighter 01-26-2012 11:25 AM

Agreed
..
...
Agreed
;)

glatt 01-27-2012 08:35 AM

It's kind of amusing to see how Google has you pegged.
Go to https://www.google.com/settings/ads/onweb/
and make sure you are logged in to Google.

For me:

Quote:

Your categories
Below you can review the interests and inferred demographics that Google has associated with your cookie. You can remove or edit these at any time.
Arts & Entertainment - Movies
Arts & Entertainment - Movies - Classic Films - Silent Films
Beauty & Fitness - Body Art
Business & Industrial
Computers & Electronics
Shopping - Apparel


Your demographics
We infer your age and gender based on the websites you've visited. You can remove or edit these at any time.
Age: 45-54
Gender: Male
I recently looked up Heidi Klum's Halloween costumes to show my wife when I heard Heidi and Seal were splitting. So that may be the body art connection. and I looked up Metropolis for some reason recently. So that's the silent movies. I'm only 44, so it offends me that they have me lumped in with the higher age group, but *shrug*.

Undertoad 01-27-2012 08:43 AM

They have me as 25-34 and interested in Beauty and Fitness as well.

This proves that nobody at Google is looking at my pics.

classicman 01-27-2012 01:40 PM

Quote:

No interest or demographic categories are associated with your ads preferences so far.
Quote:

If you want to persist* your opt-out of interest-based ads from all NAI member companies, you can install the Keep My Opt-Outs plugin.
*love the use of "persist" here

Lotta text, but none of the info like you display. I'm logged into gmail. Am I missing something?

Pete Zicato 01-27-2012 01:57 PM

They're pretty much spot on for me. Interest in technology and computer programming. Interest in movies. But it thinks I'm in the 25-34 age group.

Maybe it's averaging out my real age and the fact that I act like I'm 12.

infinite monkey 01-27-2012 02:09 PM

It thinks I'm a BOYYYYYYY. :bawling:


Business & Industrial
Computers & Electronics
Games - Online Games
News - Broadcast & Network News
Shopping - Apparel
World Localities - North America - USA - Midwest (USA) - Ohio


Your demographics
We infer your age and gender based on the websites you've visited. You can remove or edit these at any time.
Age: 35-44
Gender: Male

classicman 01-27-2012 02:13 PM

I'm logged into Gmail. Am I missing something?

Pete Zicato 01-27-2012 03:28 PM

Quote:

Originally Posted by classicman (Post 791115)
I'm logged into Gmail. Am I missing something?

Click on the link in Glatt's post #93

classicman 01-27-2012 03:35 PM

I did and this is what I got:
Quote:

Ads on the web
Make the ads you see on the web more interesting
Many websites, such as news sites and blogs, partner with us to show ads to their visitors. To see ads that are more related to you and your interests, edit the categories below, which are based on sites you have recently visited. Learn More

Your interests are associated with an advertising cookie that's stored in your browser. If you don't want us to store your interests, you can opt out below. Your ads preferences only apply in this browser on this computer. They are reset if you delete your browser's cookies.
Watch a video: Ads Preferences on GDN explained

Your categories and demographics
No interest or demographic categories are associated with your ads preferences so far. You can add or edit interests and demographics at any time.

Your cookie
Google stores the following information in a cookie to associate your ads preferences with the browser you're using:
id=(xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx)

Visit the Advertising and Privacy page of our Privacy Center to learn more.

Google is a participating member of the Network Advertising Initiative and follows the industry privacy standards for online advertising. You can opt out of this cookie, as well as other companies' cookies used for interest-based ads, by visiting the aboutads.info choices page. If you want to persist your opt-out of interest-based ads from all NAI member companies, you can install the Keep My Opt-Outs plugin.

Google may use your Google account information, such as items you +1'd on Google websites and across the web, to personalize content and ads on non-Google websites. If you'd like to control how you see +1 recommendations from people you know, and how your +1 recommendations are shown to others, please visit the +1 button settings page.

footfootfoot 01-27-2012 03:51 PM

I get the same thing classic. I think it's because I routinely delete my cookies

Clodfobble 01-28-2012 08:57 AM

Quote:

Computers & Electronics - Software - Operating Systems - Linux & Unix
Computers & Electronics - Software - Operating Systems - Windows OS
Home & Garden - Home Furnishings - Clocks
World Localities - North America - USA - Texas


Your demographics

Age: 35-44
Gender: Female

The clocks thing is from the last few days, I was researching a sunrise clock for Minifob. And the Linux/Unix stuff is Mr. Clod using my system when he's on call, not me. But I don't ever bother to delete my cookies, so I'm not sure why this is all it can come up with for me. I am an enigma they just can't pigeonhole!

footfootfoot 01-28-2012 09:03 AM

Google thinks I'm a teenager living in my parents basement.

classicman 01-28-2012 09:19 AM

Quote:

Originally Posted by footfootfoot (Post 791296)
Google thinks I'm living in my parents basement.

Google thinks you're tw? just kidding, but I gotta admit
his would be an interesting one to see. :eek:

Flint 01-29-2012 12:53 AM

Quote:

No interest or demographic categories are associated with your ads preferences so far.
I delete everything, every time I close a browser. I run ccleaner every time before I log out of a profile.

TheMercenary 01-29-2012 08:57 AM

HA!

Quote:

Your demographics
We infer your age and gender based on the websites you've visited. You can remove or edit these at any time.
Age: 65+
Proves that my process of always posting false info in every profile I fill out has worked..... :)

Pete Zicato 01-29-2012 10:00 PM

Quote:

Originally Posted by TheMercenary (Post 791449)
HA!



Proves that my process of always posting false info in every profile I fill out has worked..... :)

Well sure. We all know old people are liars. :D

TheMercenary 01-29-2012 10:06 PM

Quote:

Originally Posted by Pete Zicato (Post 791588)
Well sure. We all know old people are liars. :D

Of course they are. Look at Lamplighter! ;) Perfect example.

Pete Zicato 01-30-2012 01:55 PM

Quote:

Originally Posted by TheMercenary (Post 791592)
Of course they are. Look at Lamplighter! ;) Perfect example.

You have a small, mean spirit, Merc.

Lamplighter 02-10-2012 05:37 PM

A new CEO takes over the business, feels he must do something different to distinguish himself.
I predict Larry Page will cause Google to jump the shark...

NY Times
David Streit
2/9/12

An ‘Entertainment Device’ Is Expected From Google

Quote:

SAN FRANCISCO — Google is developing a home entertainment device,
according to people with knowledge of the company’s plans,
in a move that would bring it more broadly into consumer electronics.

The device, which exists as a prototype and will eventually be sold as a branded
item to consumers, is the company’s most significant venture into hardware.
While the initial purpose of the device will be for streaming music,
the eventual use could be much wider.<snip>

Larry Page, who last year took the reins of the company he co-founded,
has been intent on moving into hardware.
The entertainment device has been in the works for more than a year,
before Google made a $12.5 billion deal to buy the handset maker Motorola Mobility,
the most likely manufacturer of the device. That acquisition is likely to close next week.

Lamplighter 02-29-2012 04:07 PM

Lose it or Google will use it...

CNET
Charles Cooper
February 29, 2012
Clock counts down as Google privacy change looms
Quote:

For the congenital procrastinators out there
--and yes, you know who you are--don't complain about not being warned.

In less than 24 hours, Google will hit the switch and start linking your data
across the company's e-mail, video, social-networking, and other services.

classicman 02-29-2012 04:12 PM

Since my history is deleted each time I log off, there is apparently nothing for me to do.
Do people still save their search histories? Do you?
Out of curiosity - If so, Why?

Lamplighter 02-29-2012 04:23 PM

Do you have a G-mail account, or G+, or YouTube, or Documents, or Picasa, or Calendar, or .... ?

Griff 02-29-2012 04:40 PM

yay gmail is mandatory at work

classicman 02-29-2012 05:34 PM

yes. The gmail account has already been bastardized. That happened a long time ago. The ads that come up that are so "personalized.
They're already reading every email.

Blueflare 03-06-2012 11:21 AM

The sheer amount of data that Google collects bothers me, even though I really like their products. Google Chrome is the best browser for me, that I have used, and now I have everything set up the way I like I really can't be bothered to get a new browser.

Anyway, it really sucks that they would do that to your daughter. If there's an age limit then they should make it clear that there's an age limit. There's a lot of stuff they don't make all that clear...

tw 03-07-2012 10:08 PM

Quote:

Originally Posted by Blueflare (Post 799858)
The sheer amount of data that Google collects bothers me, even though I really like their products.

Do you file taxes electronically? Then that company owns information on your tax return. If concerned about something as trivial as Google, then be far more concerned about what your bank shares with others.

How much about you is routinely sold for profit? Go to annualcreditreport.com to learn what others routinely know about you. What Google knows is trivial.

BTW, that is not freecreditreport.com - something that can end up costing money if not careful.

ZenGum 03-07-2012 10:15 PM

One of the rules of the internet is that any site with "free" in it will try to take your money.

infinite monkey 03-12-2012 08:39 AM

Google keeps calling me fat. I keep getting ads for some plus size clothing company called The Woman Within. Which is offensive because it implies that if you're overweight your 'woman' is 'within'...way 'within', not 'without.' Also the models are those 'plus-size' models who aren't really 'plus-size' making you think if you buy their clothes you will look 'un-plus-size' like the real 'woman within.'

WTF Google? Are you looking at me, or did you arrive at this conclusion because that one time I told someone to bite my big fat ass? :lol:

Google is hard on my self-esteem. Google needs to rethink their plan. Google can bite my big fat ass.

Lamplighter 03-14-2012 06:29 PM

The Exec from Goldman-Sachs is making news, and so
the news media is picking up on another story today by
James Whittaker, a well known Exec who left Google recently.

It's worth reading the entire blog, but here are some snips.

JW on Tech
Why I left Google
13 Mar 2012

Quote:

Ok, I relent. Everyone wants to know why I left and
answering individually isn’t scaling so here it is, laid out in its long form.
Read a little (I get to the punch line in the 3rd paragraph) or read it all.
But a warning in advance: there is no drama here, no tell-all, no former colleagues bashed
and nothing more than you couldn’t already surmise from what’s happening
in the press these days surrounding Google and its attitudes toward user privacy and software developers.
This is simply a more personal telling.<snip>

It turns out that there was one place where the Google innovation machine faltered
and that one place mattered a lot: competing with Facebook.
Informal efforts produced a couple of antisocial dogs in Wave and Buzz.
Orkut never caught on outside Brazil. Like the proverbial hare confident enough
in its lead to risk a brief nap, Google awoke from its social dreaming
to find its front runner status in ads threatened.<snip>

Larry Page himself assumed command to right this wrong.
Social became state-owned, a corporate mandate called Google+.
It was an ominous name invoking the feeling that Google alone wasn’t enough.
Search had to be social. Android had to be social. You Tube, once joyous
in their independence, had to be … well, you get the point.
Even worse was that innovation had to be social.
Ideas that failed to put Google+ at the center of the universe were a distraction.<snip>

The days of old Google hiring smart people and empowering them to invent the future was gone.
The new Google knew beyond doubt what the future should look like.
Employees had gotten it wrong and corporate intervention would set it right again.<snip>

As it turned out, sharing was not broken. Sharing was working fine and dandy,
Google just wasn’t part of it. People were sharing all around us and seemed quite happy.
A user exodus from Facebook never materialized.
I couldn’t even get my own teenage daughter to look at Google+ twice,
“social isn’t a product,” she told me after I gave her a demo,
“social is people and the people are on Facebook.”
Google was the rich kid who, after having discovered he wasn’t invited
to the party, built his own party in retaliation.
The fact that no one came to Google’s party became the elephant in the room.<snip>

Perhaps Google is right. Perhaps the future lies in learning
as much about people’s personal lives as possible.
Perhaps Google is a better judge of when I should call my mom
and that my life would be better if I shopped that Nordstrom sale.
Perhaps if they nag me enough about all that open time on my*calendar
I’ll work out more often. Perhaps if they offer an ad for a divorce lawyer because
I am writing an email about my 14 year old son breaking up with his girlfriend
I’ll appreciate that ad enough to end my own marriage.
Or perhaps I’ll figure all this stuff out on my own.

The old Google was a great place to work. The new one?


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