The digital one is probably easier to manufacture. You plug in some numbers and push a button. But does it make a better lens?

It's easier to do a sprayed popcorn ceiling, but a nice plaster ceiling is much higher quality. I expect easier to be cheaper.

Yes, it does. There's less distortion, more usable lens. Lenses can be optimized, to correct for higher order lens aberrations, and can be personalized - tailored to the users needs.

Following on the Starbucks theme... skinny/milk/cream :)

Keep it simple... *** / **** / *****

Of course, sex sells... Attachment 36606


and then there is always guerrilla advertising... :flipbird: / :meanface: / :3way:
.

Would the customer's decision always be based on cost? All of these trichotomies seem to reflect cost -maybe you can find one that reflects need.....? Shift the focus, so to speak. Most people will get the implied cost/luxury differences....

coach/executive/business (ok still money)

leisure/business/mogul

Glasses were a nightmare for me in the last decade. I always used our insurance which was Davis Vision and my glasses never ever came out right the first time. I had pretty high astigmatism and nearsightedness while also needing help for reading. So the last time, I decided to spend the money (which ended up being nearly $600), AND STILL HAD THE SAME PROBLEM. That's when I decided to get the eye surgery.

Now I have the same problem but without glasses. WTH anyway.

three types of lenses:

1. toywtpf The Ones You Want To Pay For

2. toywb The Ones You Will Buy

3. toywtw The Ones You Want To Wear

Do you just need a fourth level?
Basic/value/premium/deluxe ...

Charlie Brown, The Fonz, Arnie, Chuck

That's what I'm trying for. Cheap/affordable/expensive doesn't address the reasons for the cost difference.

I guess for AR I could go

clear/clear and less scratchable/ clear, less scratchable and easier to clean

That's what I want to convey, but it's a bit wordy.

They are teh suxors X infinity. They portray that they provide a free pair of glasses, but the pairs that are free are worthless - crappy looking, poor quality, and poor vision. They are made by a Davis lab - the optician who takes your order has absolutely no control over quality. And, to be honest, I've heard stories where the optician doesn't care about the patient's problems because (s)he is making diddly on the transaction (I've also heard a Walmart Optical employee say "what do you expect, you bought glasses at Walmart for $39"). We do not participate with Davis for those reasons. BTW, I think that if you choose other than Davis product, you'll pay about average retail for the galsses - you don't get any savings, really.

clear / durable / smudge resistant

I'd avoid clear, because it implies the others are cloudy.

more clear than the rest though they're still clear/really durable not that the others aren't durable they're just not AS durable/not likely to attract wads of dirt and mud like the other ones that will attract smaller wads of dirt and mud

;)

Basic or at the bottom

Select

Premium at the top

If you need a fourth category I'd stay away from deluxe because it sounds like BS. I'd go with Custom since that sounds like I'm choosing the higher priced options like cryzal coatings, and so on.
Also the word Value implies that the others are not a value.

Basic is basic, it means you aren't paying for anything other than what you get.
Select has the implication that you are making a choice between a higher and lower option, it's been set apart for some unspecified reason.

In comparison to select (which means better in this case) Premium means the best.

Anything above premium sounds like "Very unique" it's silly.

Maybe instead of levels, you could present it as features, like upgrading a car. "Okay, so of course this great "clear" feature is part of the basic package, which is a great deal. Did you want to include the scratch-resistant feature?"

Adding things onto their glasses may make more sense, they don't have to know that it's actually an entirely different type of lens. And tell them that you're running a package deal, if they go for the "easier to clean" feature, hey, you'll throw in the scratch-resistant feature for free!

Cutesy, it's all good: good, gooder, goodest.

Jargon rating: 20/20, 20/16, 20/10.

Performance oriented: standard, enhanced, deluxe.

..........................or: basic, choice, superb.

Price oriented: budget, value, lavish.

Combination price and performance descriptions can help distinguish between products within a performance range; also, designate the low and high end products: budget-basic, basic, value-choice, choice, superb, and lavish-superb.

@ footfootfoot, I think of "value" as getting the biggest bang for your buck which is usually neither the cheapest nor the most expensive item; but, somewhere in between based upon my comparative shopping experiences. When price overrides all other considerations and one is looking for the least expensive product, I think of that as "budget" as it may not be the best value; but, it's all one can afford at the time. The term "deluxe" is fine with me as it typically means that something comes with all the options while the term "custom" means made to order which is the case with all eyeglasses low end or high end and is not synonymous with high quality as it is with other things (e.g. custom made knives). :2cents: